Alice Limited v Photogram Limited & ors [2024] EWHC 3256 (IPEC)

This was a claim for infringement of a trade mark consisting of the word ALICE registered in respect of certain audiovisual equipment and related services.  The Claimant traded as ALICE, selling equipment including amplifiers, mixing desks, and timecode distribution amplifiers.  In 2021, the Defendants started advertising and selling a camera designed for use with a smartphone and incorporating AI technology, under the brand ALICE / ALICE CAMERA.

The Court dismissed the Defendants’ counterclaim for revocation of the Claimant’s trade mark on grounds that it had not been put to genuine use, and held that it had been infringed as alleged by the Claimant.  The Court rejected the Defendants’ evidence that their cameras had a different target audience from the goods for which the Claimant’s trade mark was registered, holding that there was indeed a likelihood of confusion as a result of the Defendants’ activities.

David Ivison appeared for the Claimant at trial and at the hearing of an interim application in which a counterclaim for cancellation of the Claimant’s trade mark on the basis of alleged bad faith was struck out.

[2024] EWHC 3256 (IPEC)

Latest News

Managing IP EMEA Awards 2026

Brian Nicholson KC wins Senior IP Barrister of the Year at the Managing IP EMEA Awards 2026.

Kathryn Pickard appointed King’s Counsel

Chambers is delighted to announce that Kathryn Pickard has been appointed King’s Counsel in the 2024 competition, announced on 24th January 2025.

Anna Edwards-Stuart appointed King’s Counsel

Chambers is delighted to announce that Anna Edwards-Stuart has been appointed King’s Counsel in the 2023 competition, announced on 19th January 2024.

Miruna Bercariu joins 11 South Square

Chambers is delighted to announce Miruna Bercariu has accepted an offer of tenancy after a successful pupillage and will commence practice immediately....

Chambers UK Bar Awards 2023

Chambers is thrilled to announce we have won all three of the awards we were nominated for at the Chambers UK Bar Awards 2023. 11 South Square, IT/IP Set of the Year Brian Nicholson KC, IT/IP Silk of the Year Ka...

Edward Cronan joins 11 South Square

We are pleased to announce the arrival of a new member of chambers, Edward Cronan. Edward first came on to our radar at 11 South Square when he was a solicitor, and we watched his move to the bar in 2018 with interest. S...

Bio-science Law Review – University Inventions: When is a student a consumer?

University Inventions: When is a student a consumer? Oxford University Innovation Limited v Oxford Nanoimaging Limited [2022] EWHC 3200 (Pat) This article provides a case comment on the Judgment of Daniel Alexander KC...

Michael Silverleaf called to the Irish Bar

Chambers is pleased to announce that Michael Silverleaf has been called to the Irish Bar and has appeared in that role as part of a team representing Bristol-Myers Squibb in the Irish High Court before Barrett J. The tri...

Lionel Bently made Honorary King’s Counsel

Chambers is delighted to announce that Lionel Bently has been made an Honorary King's Counsel. Honorary KCs are awarded to those who have made a major contribution to the law of England and Wales, outside practice in...